Our Award-Winning Collaboration with TWIST in Influencer Marketing
We are thrilled to announce the remarkable success of our collaboration with TWIST, a premium streetwear brand in Hong Kong, in the realm of influencer marketing on Xiaohongshu. One of our joint projects has been awarded the Silver Award in the “Celebrity/Influencer Marketing” category at the 15th Golden Mouse Digital Marketing Awards, a prestigious event recognized as a benchmark for digital marketing in the industry for the past 15 years.
Our influencer marketing project with TWIST has consistently garnered accolades, and this recent award underscores its exceptional performance in the influencer space. This achievement is a testament to our expertise and innovative thinking in digital marketing.
The successful case study of our partnership with TWIST effectively communicated the brand’s image as a chic, luxury fashion retailer in Hong Kong, capturing the attention of both local customers and mainland tourists. We employed a diverse range of marketing strategies, including optimizing communication timing, carefully selecting influencers and products, creating immersive video promotions, and leveraging product scarcity to stimulate consumer interest. Our strategies not only enhanced brand visibility but also achieved significant growth in engagement and data metrics. We accumulated over 2.1 million exposures and more than 70,000 interactions on Xiaohongshu, while the brand’s official account saw a remarkable 15-fold increase in followers.
Our innovative influencer marketing strategies have distinguished us amidst a sea of domestic promotion cases. When leveraging social e-commerce platforms for domestic sales, understanding the target audience’s needs and preferences is crucial. Our approach involves precisely targeting our audience by considering the usage habits of local and mainland women on Xiaohongshu. We tailored our marketing strategies and content creation to appeal to these two groups, focusing on fashion-forward consumers who value quality and style.
