Tai Wo Tung is a respected Chinese medicine brand dedicated to modernizing traditional remedies and enhancing well-being globally. To elevate its brand awareness and reputation in mainland China, Tai Wo Tung partnered with us for a comprehensive digital marketing strategy tailored to the Chinese market.

Our objective was to extend Tai Wo Tung’s reach to a broad audience through an integrated marketing solution. Our China Marketing Team pinpointed WeChat and Sina Weibo as the most effective platforms for promoting the brand and its products.

We established and optimized Tai Wo Tung’s WeChat and Sina Weibo accounts, ensuring cohesive brand visuals and engaging content. To resonate with the Chinese audience, we categorized our content into key areas: brand and product introductions, health and wellness insights, trending topics, and tips on avoiding counterfeit products.

To amplify the brand’s visibility, we collaborated with dahao (influential accounts) focused on health and mother-and-baby topics to share articles about Tai Wo Tung. Our word-of-mouth strategy generated significant buzz in the China market through articles on online forums, press releases on media platforms, and responses to health inquiries on Baidu and Zhihu.

Through our strategic approach and effective use of major social media platforms, we significantly enhanced Tai Wo Tung’s brand recognition and engagement within the Chinese market.