One Piece “The Great Era of Piracy” Exhibition Asia Tour Promotion: Immersive AR Filter & Digital Marketing Campaign

Unprecedentedly authorized by Toei Animation, the Exhibition featured 16 themed zones, re-creating the classic scenes with stunning light and sound effects. We implemented a comprehensive social media strategy for the “Great Pirate Era! Asian Tour Exhibition,” starting from the teaser phase and continuing throughout the event and post-event period. We created captivating posts, Reels and story; and invited the audience to interact with the One Piece through a chatbot. Additionally, we designed a popular One Piece AR filter on Instagram, allowing more people to interact online.

To maximize visibility and ticket sales, we implemented search and display advertising, alongside targeted social media advertising. This multifaceted campaign effectively showcased our expertise in digital marketing, driving awareness and significantly boosting ticket sales.