FPS x PromptPay QR Payment Service Awareness Campaign
The Hong Kong Monetary Authority (HKMA) is set to launch the “FPS x PromptPay QR Payment” service, in collaboration with the Bank of Thailand. This innovative payment solution will enable users to scan and make payments at over 8 million PromptPay merchants across Thailand using compatible mobile banking and stored value facility (SVF) apps. Additionally, Thai visitors in Hong Kong will benefit from the ability to use PromptPay at FPS-enabled merchants, enhancing their shopping experience and facilitating seamless transactions across borders.
To raise public awareness and understanding of this service, we are developing a comprehensive set of promotional materials. Our campaign will feature eye-catching key visual designs that highlight the speed and security of the payment system. We will create engaging animations to illustrate the payment process, making it accessible for users of all ages. Our social media strategy will drive engagement through content showcased by a relatable character, fostering a community around digital payments.
