Butt Detective Exhibition Hong Kong: Integrated Digital Marketing with IG AR Experience & KOL Marketing

The Butt Detective exhibition had 7 detective reasoning situations with and 10 missions for children, inviting them to participate in the process of solving the case, brainstorming, find the clues, and meet the challenge. We implemented a comprehensive social media strategy for the event, starting from the teaser stage and continuing throughout the event and post-event periods. We crafted engaging storytelling posts and developed a chatbot that invited the audience to join the investigation alongside the Butt Detective.

To maximize ticket sales, we collaborated with influential parents who are key opinion leaders (KOLs) to visit the event, create videos, and share exclusive discount codes with their followers.