Business of IP Asia Forum (BIP Asia): Integrated Digital Marketing Campaign Driving Global Engagement

The Business of IP Asia Forum (BIP Asia) is a flagship annual event jointly organized by the Hong Kong SAR Government and the Hong Kong Trade Development Council (HKTDC). Recognized as one of the most influential platforms on intellectual property (IP), it brings together policymakers, business leaders, innovators, and IP professionals from around the world to exchange insights, explore opportunities, and build cross-border partnerships.

To promote BIP Asia and drive traffic to its event registration, we developed an integrated digital marketing strategy focused on social media engagement and targeted outreach. Our work included creating engaging social media content, launching paid advertising campaigns with ongoing optimization, and producing multimedia assets such as infographics and videos to showcase event highlights. These efforts were designed to strengthen awareness, boost credibility, and emphasize the event’s status as a thought-leadership platform in IP.