URA Digital Marketing Success: Social Media, KOL Partnerships & Media Campaigns for M7, 618 Shanghai Street & U Corner

As the appointed agency for the Urban Renewal Authority, we delivered a dynamic suite of social media campaigns promoting art, cultural, festive, and tenant content for M7, 618 Shanghai Street, and the new U Corner mall. Our approach combined professional photo and video shoots to create high-impact visuals and storytelling, celebrating the vibrancy of these revitalized urban destinations and engaging wide audiences through creative posts, Instagram Reels, and on-ground event highlights.

We orchestrated an integrated campaign blending art, cultural, festive, and tenant content across the official social media platforms of M7, 618 Shanghai Street, and the newly launched U Corner mall, spotlighting the unique narratives of “Culture Meets Community” and “618 Renaissance”. Our team executed professional photo and video shoots to produce visually captivating assets for social media, enabling vibrant storytelling for each property and maximizing engagement around key festivals, community art events, and new tenant features.

We also strategically partnered with KOLs across Instagram and XHS, who amplified our messaging and extended the reach to diverse community segments, sparking genuine conversations and driving organic engagement for major cultural and festive events. Each collaboration was carefully managed for authenticity and impact, bringing fresh perspectives to the stories of tenants and shoppers at M7, 618 Shanghai Street, and U Corner.

Furthermore, our team led impactful media pitching for the “CityWalk” campaign, securing robust press coverage and public interest in the Authority’s revitalization initiatives, as highlighted by external features and further reinforced through official digital channels. This successful multi-platform execution demonstrates our commitment to delivering strategic, creative, and community-driven digital marketing for heritage and cultural clients.