Hong Kong International Film and TV Market (FILMART): Bilingual Social Media Campaign Driving Engagement & Registrations
Hong Kong International Film and TV Market (FILMART) organized by HKTDC is the Asia’s Largest Entertainment Content Marketplace. It is a content marketplace showcased agreatvariety of cross-media, cross-genre content attracting practitioners for sourcing, networking and building new connections.
To maximize engagement and drive registrations for the Hong Kong International Film and TV Market (FILMART), organized by HKTDC, we developed a robust bilingual social media campaign across Facebook, LinkedIn and WeChat.
We created a series of highly visual, story-driven campaigns to inspire anticipation for the event. This included teasers, countdown posts, video promotions, and exhibitor spotlights that built momentum in the weeks leading up to FILMART. During the event, our team shared event updates, interviews of celebrites behind-the-scenes content, and key industry highlights to maintain excitement and deepen audience engagement. Through targeted ad groups, A/B testing, and performance-driven refinements, we drove strong registration results and ensured maximum ROI.
