Ricqlès Peppermint Spirit: Award-Winning Digital Marketing Campaign Educating Youth via YouTuber & Viral Videos

This marketing campaign was featured in Marketing Magazine, providing recognition for our efforts and highlighting the effectiveness and innovation of our marketing campaign.
Ricqlès is a peppermint spirit and a French soft drink. The liquor Alcool de Menthe de Ricqlès was created in 1838 in Lyon, France, and was originally a medicinal mint spirit. We initiated a digital-led campaign with the main aim of educating consumers, particularly the younger generation, about the advantages and usage of Ricqlè products. To achieve this goal, we collaborated with popular YouTuber, Cooking HayHay, to create a two-minute video featuring the collection and presentation of food recipes using Ricqlès. Additionally, we incorporated social marketing strategies by developing viral videos and introducing interactive social media games to actively engage with a younger audience.